The memecoin projects that truly understand intellectual property (IP) and branding are the ones that break out of the Crypto Twitter (CT) echo chamber and finally solve the onboarding problem that CT constantly talks about but rarely addresses effectively. Virality alone is not enough. High view counts and widespread attention do not automatically translate into sustained buying pressure. In many cases, viral moments create a net-zero or even negative effect on actual onboarding for a specific coin. Crypto Twitter often buys into the potential and the hype, but that momentum frequently fails to bring in meaningful new capital or long-term holders from outside the space. When a project instead focuses on building strong IP and a compelling brand, something different happens. Normies may not rush to buy the token immediately, but they can fall in love with what the coin represents. The token becomes the face of a larger cultural or entertainment property, one that naturally extends into merch, art, storytelling, collectibles, and real-world experiences. This creates multiple revenue streams and entry points that go far beyond pure speculation. In short, strong branding and IP turn a memecoin from a temporary hype risk model into a cultural asset with staying power, one that can attract and retain users who were never going to buy into a chart in the first place. Find these projects and support them. - Berserk